Jessica Bargenquast

Blue Yonder · Scottsdale, AZ

• Architected and implemented an agency operating model for Creative Operations, mapping end-to-end workflows, eliminating redundancies, and standardizing processes, resulting in an 80% increase in team efficiency and 15% faster project delivery. Foundation for current specialization in AI agent workflow design.
• AI & marketing technology implementation: evaluated, deployed, and drove adoption of AI-powered tools across marketing operations, including AI copywriting automation, project management systems (Wrike), and campaign intelligence platforms (6sense, Canva), reducing manual work and improving team output across cross-functional teams.
• End-to-end program management: led large-scale projects across Marketing, Sales, Product, and Customer Success, managing deadlines, budgets, resource allocation, and KPI reporting in a fast-paced enterprise SaaS environment.
• Change management & team enablement: directed a project management team of four, spearheading change management initiatives and cross-training on key marketing platforms, including successful rollout of new AI and automation tooling.
• Data-driven insights: delivered KPI reporting and analytics to optimize creative production, campaign performance, and pipeline growth, translating complex data into actionable business decisions for senior leadership.
• High-volume delivery & revenue alignment: directed 20–30 concurrent weekly projects while partnering with Revenue Operations and Sales to improve lead scoring and follow-up processes, connecting creative output directly to pipeline (Wrike, Salesforce).

Lady ChangeMakers · Remote

• Built and operated a full-stack digital business from zero, independently designing all marketing automation workflows, customer acquisition funnels, and content operations, growing from 50 to 1,000+ marketplace members and executing a sold-out founding member launch.
• Executed data-driven SEO and multi-channel campaign strategies using GA4, Google Search Console, and SEMRush, achieving significant organic growth and delivering actionable analytics reporting.
• Designed and managed multi-touch ABM and social digital campaigns that increased member visibility and revenue, demonstrating end-to-end ownership of marketing operations without a supporting team.

Treehouse Communities · Phoenix, AZ

• Directed cross-functional teams across training, inventory, and policy, improving interdepartmental processes and implementing a company-wide project management system to increase operational efficiency.
• Managed budget planning for 300+ properties, aligning operational and marketing strategies to support strategic growth goals.
• Developed a company-wide training program creating consistent systems and processes across all departments.

Equity LifeStyle Properties · Phoenix, AZ

• Developed strategic marketing plans and budgets for 100+ properties, independently proposing and executing campaigns that drove leads and increased home sales.
• Conducted marketing training and webinars to educate internal teams on new tools, strategies, and best practices, a skill directly transferable to AI adoption rollouts.
• Delivered event management and vendor collaboration, ensuring seamless execution of regional marketing initiatives.